
Yuki Muto
Yuki Muto was a culinary producer and consultant who worked extensively both in Japan and abroad.
In the late 1980s, he lived in New York, where he explored not only American cuisine but also diverse food cultures from around the world. After returning to Japan, he planned and operated the country’s first authentic bagel school, “Bread on Bread”. Over five years, more than 4,800 participants attended—many of them professional bakers and product developers. His recipe book became a bestseller and played a key role in sparking Japan’s nationwide bagel boom.
In 2003, commissioned by Namco, he opened “SPOON BREAD”, Japan’s first popover specialty restaurant, in Jiyugaoka, Tokyo. For ten years, the restaurant was widely featured in the media and received high recognition in culinary competitions. He went on to produce a variety of projects, including events with the French cheese brand SAVENCIA FROMAGE & DAIRY, product development for McDonald’s Japan and Jonathan’s, and participation in Japanese tea and pastry contests.
He also worked with the Cool Japan Fund (METI) and Fuji TV’s “Iron Chef” on a Japanese food promotion in Jakarta, where he collaborated with Iron Chef Sakai on original recipes. In addition, he proposed product concepts to Vietnamese state-owned enterprises, created collaborative sweets with international music labels, and organized live events with artists in Japan and overseas. Through these projects, he consistently highlighted the multifaceted appeal of food, culture, and design.
Building on this diverse career, he now serves as the producer of Bon.Sai, where he is responsible for concept development, brand strategy, and overall operations.

Pancho Asakura
Pancho Asakura has been devoted to the promotion of mezcal and tequila for over 50 years, establishing himself as one of the foremost pioneers in Japan.
In 1976, during his stay in Guadalajara, Mexico’s second-largest city, he encountered mezcal, tequila, and a wide array of Mexican cuisine—an experience that profoundly shaped the course of his life. He returned to Guadalajara in 1979, and after resettling in Japan, he continued to travel frequently between the two countries, tirelessly introducing and promoting mezcal and tequila, and paving the way for the culture of mezcal in Japan.
Building on the network he cultivated in Mexico over five decades, he has led various initiatives as a mezcal expert.
After serving as one of only six Global Mezcal Ambassadors (CRM) worldwide, he was appointed in 2023 as Japan’s first Official COMERCAM Mezcal Ambassador.
Today, he also serves as the Spirits Curator for DORADO13, a collection of exceptional Mexican spirits, continuing to act as a bridge between Mexico and Japan while sharing the multifaceted appeal of these spirits.

Hiroyuki Hasegawa
Hiroyuki Hasegawa is a food creator with a unique sense of artistry.
Born in Niigata, he once belonged to a local music agency and performed as a band musician in Niigata and Tokyo. However, a journey through the United States inspired him to pursue the path of bread-making. Drawing on his creativity and expressive spirit, he has since built a distinctive career in the world of artisanal baking.
Currently, he is dedicated to refining his craft as an artisan baker while also conducting research on fermentation to further deepen his expertise.
Career Highlights
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2011 – LA SAISON (Shibuya, Tokyo)
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2017 – BAKE BREAD (Shinjuku, Tokyo) — Served as store manager for five years from its founding
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2022 – PARKLET BAKERY (Nihonbashi, Tokyo)
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2023–2025 – SAWAMURA (Karuizawa, Nagano)

Kei Muto
Kei Muto, born in South Korea, is a culinary researcher and creative director who enjoys exploring the crossroads of food, culture, and design.
From 2008 to 2013, Kei was part of the team behind Spoon Bread in Jiyugaoka, Tokyo—Japan’s very first popover café and restaurant. There, Kei created menus that highlighted seasonal ingredients from across Japan and organized events that brought in flavors from Mexico and Brazil.
Since the café’s ten-year journey came to an end in 2013, Kei has continued to develop recipes, write about food, and share ideas as a culinary researcher. Kei is also passionate about connecting Japanese and Korean food cultures, working on projects that celebrate both traditions.
Selected Achievements
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Planned and directed events at Spoon Bread promoting Brazilian and Mexican cuisine, including menu development and event direction in collaboration with the Brazilian Embassy (2010)
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Awarded 1st Prize in the Professional Division of the Tokyo Culinary Contest featuring locally produced agricultural, forestry, and fishery products (2010)
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Appeared as a guest instructor on NHK’s children’s program Cooking Idol Ai! Mai! Main! DVD “Sweets Edition,” teaching popover desserts (2010)
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Directed a promotional campaign for Kagawa Prefecture’s local ingredients at Spoon Bread (2012)
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Served as chef and Japan–Korea coordinator at the UNESCO Creative Cities of Gastronomy Festival in Jeonju, South Korea, and signed an MOU with the Jeollabuk-do Chefs Association (2017)
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Contributed to Tobu Railway’s monthly magazine “To-Bu” with articles on world cuisine and sweets, as well as a home recipe series (2017–2018)